Blog
Notes on AI shopping answers
What changes in ChatGPT, Perplexity and Gemini mean for ecommerce teams in the Netherlands and Europe, with the data behind it.
· Bad Popcorn Team
What 100 million ChatGPT users in India reveal about the future of European retailers
India is an early signal: people are shifting from search-and-click to ask-and-answer. If you are not mentioned in AI answers, you are invisible at the new starting point.
· Bad Popcorn Team
SEO isn't dead in 2025. AI has simply changed the rules
Fewer clicks do not mean less impact. They mean the impact of SEO now exists outside traditional measurement models. Learn how AI Overviews change SEO and what to do about it.
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